This article was originally posted on ScoreNYC Innovation is a key asset for any business. Both small and large enterprises can thrive by introducing inventive products to their sectors, benefiting customers, clients, and ultimately the economy at large. When it comes to innovation, big businesses usually take most of the praise for their ingenuity and strategy; after all, they can afford… Read more →
Tag: branding
What Can Small Businesses Learn From Big Brands?
This article was originally posted on ScoreNYC Photo by rawpixel.com on Unsplash Small businesses and corporations have little to do with one another at first glance. The parable of David and Goliath quickly comes to mind: one side features a small, hungry upstart, while the other features an established legacy company with all the advantages — and consequently, everything to lose. In truth though, this… Read more →